Guy Gadney

Founder, To Play For
Guy Gadney headshot

Guy Gadney recently started To Play For as an interactive narrative company which combines storytelling with artificial intelligence. Over a 20-year career, he has produced many ground-breaking interactive entertainment projects including the game for the BBC drama Sherlock, and is currently adapting John Wyndham’s The Kraken Wakes into game form, as well as developing projects with the BBC, Sony Playstation and EndemolShine.

To Play For believes that new forms of immersive storytelling can be created with artificial intelligence and has recently created to power these new genres of entertainment. is a platform which enables writers to create complex interactive narratives rapidly, and for these narratives to be acted by AI-driven characters… MORE