The Best Writing Gig in Town: How big business is making drama and paying big money

Room: Darwin D05
Time: Sunday 5:00pm

with Matt Cowan


The Best Writing Gig in Town: How big business is making drama and paying big money image

The major companies around the world have realised that that best way to market their stuff is in the context of a drama with a story and characters people care about. Welcome to Branded Entertainment.

Not a commercial or advert, and not a feature film, this new breed of film has industry and business (not film business) pouring £millions into it in order to promote their product or brand. The biggest names in Hollywood are now writing, directing and starring in these films which stand on their own two feet.

What are the new rules for this emerging market and how do you break into it?

In this session we will show you the way in, we will explore examples that will inspire the creativity inside you, we will refocus us all into a market that WANTS to make films now and will embrace your creative voice.

Appearing in this session

Matt Cowan

Matt Cowan – Director

An award-winning TV producer and former journalist, Matt is the Director of MediaWorks.London, a tech focused consultancy and content agency based in Soho.
Matt Cowan