The Television Players: Understanding and penetrating the global TV market

Room: Final Draft Hall
Time: Friday 3:30pm


with Dave Clarke, Louise Pedersen, Caroline Percy, and Christian Vesper
moderated by Julian Friedmann

The Television Players: Understanding and penetrating the global TV market image

When you choose the subject of your forthcoming TV series, how much do you really know about what the market is looking for next year or in two years’ time? The people whose business is to know are the those who finance and distribute TV series. Their understanding of the global marketplace is essential information to avoid writing a show that may be topical today but won’t be in two or three years’ time. 

Joining Moderator Julian Friedmann (Blake Friedmann), our panel of heavy hitting TV Players includes Dave Clarke (EVP Content for DRG and Atrium TV), Louise Pederson (CEO, All3 Media International) and Caroline Percy (Investment Manager, The Ingenious Group).

In this strategic session you will learn:

  • How do these decision makers make their decisions?
  • Whether a showrunner is more important than a brilliant and original script, and why.
  • How to strike the balance between originality and playing it safe.
  • Optimal episode length – is it determined by creative needs or market forces?

For the answers to these questions and even more detailed insight from three of the biggest and best players in the booming TV business, this session is the place you need to be.

Appearing in this session

Caroline Percy

Caroline Percy – Investment Manager | The Ingenious Group

Credits include: Marcella, Wind River

Since joining Ingenious in 2015, Caroline has worked on a number of Drama, Factual and Childrens’ programming.
Caroline Percy
Christian Vesper

Christian Vesper – EVP Creative Director Global Drama | FremantleMedia

Christian works closely with FremantleMedia’s production companies as a development partner with a focus on bolstering the international scripted development slate.
Christian Vesper
Dave Clarke

Dave Clarke – EVP Content | DRG and Atrium TV

Dave is a Television Executive with 20 years experience covering broadcast, commissioning, distribution and production. 
Dave Clarke
Louise Pedersen

Louise Pedersen – CEO | all3media international

Louise recently returned to lead all3media International as CEO after spending 18 months as MD of drama prod. co. Playground Television.
Louise Pedersen
Julian Friedmann

Julian Friedmann – Film, TV & Literary Agent

Staunch supporter of emerging talent

Julian has years of experience as a literary agent. He is also the founder of ScriptWriter magazine and author of How To Make Money Scriptwriting.
Julian Friedmann